Frigilux of Venezuela presented its 2012 advertising campaign called kleen bebe "Frigilux, Your Home of the Future", which features the image of Venezuelan Chiquinquirá Delgado. The aim of the new advertising strategy is to bring the brand to even more consumers, taking into account that each category is specially created for the comfort of the consumer.
About this campaign Joana Rodriguez, kleen bebe Marketing Manager commented that: is focused on highlighting the technological advantages offered by the brand, which may well be coupled to the needs of the housewife today and tomorrow, versatile and hardworking, but that leaves lose the essence of your home.
The TV commercial 20 seconds long showing the beautiful cheerleader Chiquinquirá Delgado, speaking of the main and distinguishing characteristics of the mark and inviting viewers to learn and acquire the newest equipment that brings Frigilux for this year.
Meanwhile Chiquinquirá Delgado said "I am very happy to be the image of a well recognized in the Venezuelan market as it is Frigilux brand, with its innovative products achieve that consumers increasingly prefer and are part of their homes."
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